Mobile internet usage is absolutely exploding, to say the least: 91% of American adults own a cell phone, and 63% of those owners now access the internet from their mobile device. This means a staggering 120 million people, in the US alone, are browsing from their phones.
In fact, it's predicted that by 2015 mobile internet usage will surpass traditional desktop-based browsing. It's easy to understand why having a mobile-friendly website is quickly transitioning from a "want" to a "need" for most business and organizations, non-profits included.
What does it mean to have a mobile-friendly website?
You may be thinking to yourself, "Sure, those are some impressive stats, but my iPhone or Android device is perfectly capable of displaying full desktop sites in all their glory... so why should I care about a separate mobile site?"
Actually, you're absolutely correct. Today's smartphones have more than enough horsepower to render slideshow, animations, graphics, and videos just as you'd see them on your desktop or laptop web browser.
Unfortunately, it's no longer enough for a site to just work on a user's device - for maximum impact it needs to be specifically optimized for display on that device. It goes without saying that pinching, zooming, and panning around every page of a site creates a less-than-ideal experience for the visitor. A mobile-optimized website aims to remedy this common problem by intelligently organizing your most important content in a way that's easier to consume on a phone or tablet.
I don't think my website is mobile-optimized, what do I do about it?
If you use a website platform like those provided by CaveIM, your mobile website is already included for free. If not, there are a variety of ways to enhance mobile compatibility, but the best course of action for each site has to be decided on a case-by-case basis. Your web developer or hosting company should be familiar with the various options and can provide more detail on how to move forward with improving the mobile experience. If you don't have a trusted provider, feel free to get in touch with us for more information.
Make mobile compatibility a priority today.
Every day that passes without a mobile site is a day that you risk alienating your visitors. In this fast-paced world of short attention spans and on-the-go browsing, it's vital that your website conveys its most important information in an easy-to-understand, mobile-friendly format.
Posted on April 28, 2014
by Denny Cave filed under